Check your Amazon listing for policy risks before Amazon does
Paste the listing text you already have. The checker selects the rules in the documented library whose channel scope includes Amazon, then names the exact matched phrase and source for each flag. Ad-only rules such as personal-attribute and transformation checks are not presented as Amazon coverage.
What one check gives you
5 public checks/day — no generation credit used- Compliance score out of 100, reproducible from the same rules
- Every flagged phrase quoted back to you
- Severity per flag: low, medium or high
- A policy source link for each flag
This public checker never consumes a generation. It reports the measurements and rules specific to this checker, and this page documents its limits. If you want facts-first copy plus saved history, create a free account.
Why this instead of a blank prompt
Exact phrase flagged
Not a vague "looks risky" — you see the precise words that matched and why the marketplace objects to them.
Policy source links
Each flag links to the Amazon, FTC or advertising-guidance source the rule is based on, with the ruleset review date.
Same versioned engine
The generator and checker use the same rule registry and version. Each channel selects only the rules whose declared scope includes that channel.
Risks and example corrections
These are patterns worth reviewing on this channel. Each illustration states its assumed facts; use your own supported facts before publishing. The tool reports only the scope documented on this page.
Health and efficacy claims
"Cures", "prevents", "relieves" — Amazon restricts unapproved health language even on ordinary products.
Example facts: Water bottle; 750ml capacity; stainless steel.
- Before
- “This bottle cures dehydration and prevents fatigue”
- Example correction
- “750ml stainless steel water bottle”
Unsubstantiated superlatives
"Best", "number one" and "world's first" need evidence you can show — and FTC standards apply beyond Amazon.
Example facts: Water bottle; 750ml capacity; stainless steel; no verified popularity ranking is supplied.
- Before
- “The best water bottle on Amazon”
- Example correction
- “750ml stainless steel water bottle”
Guarantees and off-platform diversion
Blanket guarantees are evidence-sensitive across channels, while Amazon-scoped rules also flag URLs, contact details and other wording that can divert a buyer off marketplace.
The compliance checker runs its documented rules against the text you paste and reports the exact phrase and source-linked rule for each configured match.
Methodology and limits
Every rule below is the complete detection set — the same array the scanner executes, not a marketing summary. Each one carries a versioned ruleset reference, a review date and a policy or guidance source link, so you can inspect the source behind a flag. Nothing else influences the score.
Ruleset 2026.10.1 defines 19 explicit text checks. Open a rule for its scope, guidance, source and effective date. The set was reviewed on 2026-10-02; only active rules whose effective date has arrived are applied by the scanner.
Ranking or popularity claimHigh riskamazon · shopify · seo
Amazon restricts promotional/ranking language in listing titles, and popularity claims elsewhere require current evidence. Remove the claim or keep dated, verifiable substantiation.
Read source: Amazon title policy + FTC substantiationEffective from 2026-10-02
Unverifiable social proofHigh riskamazon · shopify · seo · ads · email
Review counts, ratings, customer totals and testimonials must be genuine and supportable. Only publish figures you can evidence from current records.
Read source: FTC reviews and endorsements guidanceEffective from 2026-10-02
Regulated health or medical claimHigh riskamazon · shopify · seo · ads · email
Disease, treatment and health-outcome claims require appropriate competent and reliable scientific evidence and may trigger additional regulatory requirements. Describe substantiated product facts, not an unsupported outcome.
Read source: FTC Health Products Compliance GuidanceEffective from 2026-10-02
Regulator approval or endorsement claimHigh riskamazon · shopify · seo · ads · email
A regulator reference must accurately describe the product and the regulator action. FDA registration or inspection is not product approval or an endorsement. Use only wording supported by the applicable official record.
Read source: FTC truth-in-advertising guidanceEffective from 2026-10-02
Antimicrobial or public-health claim — review requiredHigh riskamazon · shopify · seo · ads · email
Antimicrobial/public-health wording can trigger EPA registration, labeling or treated-article limits in the US, while other markets have their own rules. Do not treat the match as an automatic prohibition: verify the product registration/exemption, target market, exact approved wording and supporting evidence before publishing.
Read source: US EPA treated-articles / antimicrobial claims guidanceEffective from 2026-10-02
Absolute guaranteeMediumamazon · shopify · seo · ads · email
A guarantee must match a policy you actually honour and disclose its material limits. Remove absolute wording that your written terms do not support.
Read source: FTC truth-in-advertising guidanceEffective from 2026-10-02
Scarcity or urgency claimMediumamazon · shopify · seo · ads · email
Deadlines and stock claims must be real and current when displayed. Do not publish static or repeatedly resetting urgency language.
Read source: FTC truth-in-advertising guidanceEffective from 2026-10-02
Unsupported superlativeMediumamazon · shopify · seo · ads · email
An objective comparative superlative implies evidence against the relevant market. Replace it with a specific, supportable differentiator.
Read source: FTC comparative-claim substantiationEffective from 2026-10-02
Absolute durability or lifetime-performance claimMediumamazon · shopify · seo · ads · email
Absolute performance claims ("unbreakable", "lasts forever") require substantiation for the entire product life, which is rarely defensible. State the tested specification or the warranty period instead.
Read source: FTC claim-substantiation guidanceEffective from 2026-10-02
Reference price or discount claimMediumamazon · shopify · seo · ads · email
A former/reference price must be genuine and appropriately recent. Marketplaces may also prohibit pricing language in listing copy.
Read source: FTC Guides Against Deceptive PricingEffective from 2026-10-02
Evidence-dependent safety or certification claimMediumamazon · shopify · seo · ads · email
Keep the test report, specification or issuing-body record that supports this claim. Certification claims should identify the correct standard and must not imply approval beyond its real scope.
Read source: FTC claim-substantiation guidanceEffective from 2026-10-02
Competitor or trademark referenceMediumamazon
Unnecessary competitor marks in an Amazon listing can create accuracy or IP disputes. Use a precise compatibility statement only where permitted and factually necessary.
Read source: Amazon product-title requirementsEffective from 2026-10-02
Off-platform contact or linkHigh riskamazon
Amazon listing copy must not divert a transaction or buyer communication off marketplace. Remove URLs, email addresses and phone/WhatsApp directions from the listing.
Read source: Amazon seller conduct policyEffective from 2026-10-02
Vague emotional fillerLowamazon
This is a quality warning rather than a legal conclusion. Replace low-information filler with a concrete product fact or qualified benefit.
Read source: Copy quality heuristicEffective from 2026-10-02
Before-and-after or transformation claimHigh riskads
Before/after and transformation framing can imply unrealistic or guaranteed outcomes. State what the product is and does, not what the viewer will become.
Read source: Meta Advertising StandardsEffective from 2026-10-02
Implied personal attributeHigh riskads
Ad copy should not assert or imply a sensitive or personal attribute about the viewer. Describe the product or offer without diagnosing the person reading.
Read source: Meta Advertising StandardsEffective from 2026-10-02
Unsubstantiated proof claimHigh riskads · shopify · seo · email
The UK CAP Code requires objective claims to be backed by evidence the advertiser already holds before the ad runs. "Proven" phrasing without a cited study is the classic ASA ruling. State the measurable fact instead, or hold the substantiation ready.
Read source: UK CAP Code (ASA) rule 3.7 — substantiationEffective from 2026-10-02
Unqualified environmental claimMediumamazon · shopify · seo · ads · email
Generic environmental claims without qualification are restricted across the EU under Directive 2024/825 on empowering consumers for the green transition (national measures apply from 27 September 2026). The separate Green Claims Directive proposal, 2023/0085(COD), is still pending and adds no obligations yet — it is tracked separately. Be specific about what makes the product greener ("made from 80% recycled steel") or drop the claim.
Read source: EU Directive 2024/825 (green transition) amending UCPD/CRD; Green Claims proposal 2023/0085(COD) pendingEffective from 2026-09-27
Unsubstantiated lowest-price claimMediumads · shopify · seo · email
Price-comparison superlatives must be true against the market at the moment they are shown and easy for the buyer to check. Unless you run a documented price-match programme, state the price without positioning it against everyone else.
Read source: UK CAP Code rule 3.17 — pricesEffective from 2026-10-02
These are text-pattern heuristics, not a complete policy or legal review. They do not inspect images, product eligibility, landing pages, account history or every category-specific restriction. Verify the current destination policy before publishing.
What this checker does not cover
- Images, A+ content, packaging and labelling — the scan is wording-only.
- Category-specific rules — restricted products and per-category documentation.
- Your account history, invoices or off-Amazon landing pages.
- Format limits — title length and backend-term bytes are separate checks: run the limits checker.
A clean score means the configured rules found nothing to flag — it is not a legal review and not a guarantee of listing acceptance. Under FTC truth-in-advertising standards, substantiation for objective claims stays with the seller either way.
Compared with the alternatives
Three approaches to checking this content. We are comparing approaches rather than naming competitors, because a general-purpose chatbot is not trying to do this job and it would be unfair to score it as if it were.
| Capability | CopyForge AI | General AI chatbot | Writing it by hand |
|---|---|---|---|
| Policy check before publishing | 19 documented rules, each flag quoted with a linked source | Can discuss policy when prompted; reproducible rule selection, exact-match output and source links depend on the workflow | Only what you remember to look up |
| Cost of checking | Free — no signup, no daily generation quota | Cost and usage depend on the provider and plan; model-assisted checks use that product’s workflow or quota | Your time, repeatedly |
| Speed | Seconds | Varies by provider, prompt and how much follow-up verification is needed | Hours across policy pages |
| Evidence | Policy source link on every flag | May provide sources when prompted; verify freshness, scope and applicability | Whatever you bookmarked |
Questions
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