Checker · No signup
Product Claim Checker
Flag health, environmental, certification, ranking and review claims in product or ad copy. Review the matched wording and the evidence it may need. No signup; the checker does not verify that evidence exists.
Check scope: Configured product-claim patterns. Meta-specific personal-attribute and ad targeting checks require the Meta Ad Copy Checker.
About this check and its limits
A common source of listing and advertising risk is an objective claim the seller cannot substantiate. This checker scans pasted copy for claim patterns regulators and marketplaces address — medical and therapeutic wording, regulator endorsements ("FDA-approved"), generic green claims, certifications, "#1 best-seller" rankings, review counts and absolute guarantees — and states what evidence would support each one. Finding a claim is the starting point, not the verdict: the evidence behind the wording is what decides whether it may be used.
The wording patterns on this page sit alongside prohibited words and phrases. The claim categories are explained in Amazon prohibited product claims, and pesticide or antimicrobial wording is explained in pesticide and antimicrobial claims.
What this checker inspects
- Medical and therapeutic wording: cure, treat, heal, prevent, anti-inflammatory, "immune boost"
- Pesticide or antimicrobial wording: antibacterial, antimicrobial, mildew-resistant and similar phrases
- Regulator and clinical endorsements: "FDA-approved", "clinically proven", "doctor recommended"
- Disease and condition references that imply a treatment claim (acne, eczema, anxiety…)
- Quantified body-weight outcomes ("lose 10kg in 2 weeks")
- Generic environmental claims: eco-friendly, sustainable, biodegradable, carbon neutral — Directive (EU) 2024/825 restrictions apply from 27 September 2026; FTC Green Guides separately require specific, substantiated environmental claims in the US
- Certification marks: certified, organic, CE marked, Fair Trade, BPA-free
- Superiority and ranking claims: #1, best-seller, top-rated, "world’s leading"
- Review-count and rating assertions, including fabricated-review risk (16 CFR Part 465)
- Absolute guarantees: "100% effective", "risk-free", "money-back guarantee"
- Off-platform contact routes and URLs in marketplace copy
What it cannot do
- Whether the evidence behind a claim actually exists or is current — you hold the evidence, so you must decide
- Category-specific restricted words beyond the patterns listed here
- Legal advice — this scan is a drafting aid, and a qualified reviewer makes the publish decision
Examples: risks, facts and next steps
These illustrations use the example facts shown. Replace them with your own supported facts before publishing; a rewrite does not establish compliance.
Example facts: 750ml water bottle made from documented 18/8 stainless steel; no treatment or FDA authorization is supplied.
“This bottle cures dehydration and prevents fatigue. FDA approved materials.”
Why it is risky: "Cures" and "prevents" are therapeutic claims; "FDA approved" asserts a regulatory endorsement. Both need substantiation that must exist before publication.
Draft from these facts: 750ml water bottle made from 18/8 stainless steel.
Example facts: An applicable EN 13432 certificate covers industrial composting under its stated conditions.
“Eco-friendly, biodegradable wipes — carbon neutral certified.”
Why it is risky: Directive (EU) 2024/825 restrictions on generic green wording apply from 27 September 2026; independently, "carbon neutral certified" needs evidence behind the certification claim.
Draft from these facts: Industrially compostable under the conditions covered by the linked EN 13432 test/certificate.
Example facts: No live rating or dated ranking source has been supplied.
“Rated 4.9 stars by 12,000 happy customers. #1 best-seller in water bottles.”
Why it is risky: A rating/review assertion and a ranking claim both need a real, dated, checkable source — or they are fabricated-review and unsupported-superiority claims.
Review action: Remove both, or attach the live rating screenshot and the dated ranking source as evidence before use.
Frequently asked questions
- What makes a product claim "risky"?
- A claim is risky when it asserts something specific and checkable — a health effect, a certification, a ranking, a statistic — that you cannot back with evidence you hold. The FTC requires an appropriate reasonable basis before objective claims are disseminated; health claims generally require competent and reliable scientific evidence. Marketplaces add their own content rules.
- Does a clean scan mean the copy is compliant?
- No. The scan only sees the patterns configured here. It cannot verify facts, review your evidence, or know your category’s rules. Treat a clean result as "no configured signals", never as approval.
- What is the difference between this and the FTC checker?
- The engines share the same claim patterns, but the FTC checker frames every finding around the FTC substantiation standard and cites FTC primary sources; this page takes a broader marketplace view including EU green-claim rules and channel restrictions.
- How do I fix a flagged claim?
- Either attach the evidence the finding names (certificate, test report, dated source) or rewrite to the specific verifiable property. CopyForge’s Claim Registry workflow is built for exactly this: save the wording, link the evidence, route it for approval.
Limitations
- Pattern-based only: wording the patterns do not cover is not assessed.
- No evidence review: the checker cannot confirm that supporting documents exist, are current, or say what you think they say.
- Not legal advice and not marketplace approval.
Fixing the same claims across a whole catalogue?
CopyForge AI connects product facts, evidence, approved claims and the 19-rule channel library, then scans every generation before you see it. Reuse reviewed claims only within their approved product, channel, market and date scope; recheck when evidence or rules change. No signup is needed for this checker.