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Product Claim Checker — Spot Risky Claims Before You Publish
Most listing takedowns and ad rejections trace back to one thing: a claim the seller cannot substantiate. This checker scans pasted copy for the claim patterns regulators and marketplaces care about — medical and therapeutic wording, regulator endorsements ("FDA-approved"), generic green claims, certifications, "#1 best-seller" rankings, review counts and absolute guarantees — and states for each what evidence would support it. Finding a claim is the starting point, not the verdict: the evidence behind the wording is what decides whether it may be used.
What this checker inspects
- Medical and therapeutic wording: cure, treat, heal, prevent, anti-inflammatory, "immune boost"
- Regulator and clinical endorsements: "FDA-approved", "clinically proven", "doctor recommended"
- Disease and condition references that imply a treatment claim (acne, eczema, anxiety…)
- Quantified body-weight outcomes ("lose 10kg in 2 weeks")
- Generic environmental claims: eco-friendly, sustainable, biodegradable, carbon neutral — restricted in the EU without recognised proof (Directive (EU) 2024/825)
- Certification marks: certified, organic, CE marked, Fair Trade, BPA-free
- Superiority and ranking claims: #1, best-seller, top-rated, "world’s leading"
- Review-count and rating assertions, including fabricated-review risk (16 CFR Part 465)
- Absolute guarantees: "100% effective", "risk-free", "money-back guarantee"
- Off-platform contact routes and URLs in marketplace copy
What it cannot do
- Whether the evidence behind a claim actually exists or is current — you hold the evidence, so you must decide
- Category-specific restricted words beyond the patterns listed here
- Legal advice — this scan is a drafting aid, and a qualified reviewer makes the publish decision
Examples: flagged copy and safer rewrites
“This bottle cures dehydration and prevents fatigue. FDA approved materials.”
Why it is risky: "Cures" and "prevents" are therapeutic claims; "FDA approved" asserts a regulatory endorsement. Both need substantiation that must exist before publication.
Safer direction: This 750ml bottle helps you stay hydrated on long hikes. Food-grade 18/8 stainless steel.
“Eco-friendly, biodegradable wipes — carbon neutral certified.”
Why it is risky: Generic green wording is restricted in the EU without recognised excellent performance (2024/825), and "carbon neutral certified" needs the certificate on file with its expiry.
Safer direction: Plastic-free wipes, home-compostable within 8 weeks per EN 13432 test report (certificate linked).
“Rated 4.9 stars by 12,000 happy customers. #1 best-seller in water bottles.”
Why it is risky: A rating/review assertion and a ranking claim both need a real, dated, checkable source — or they are fabricated-review and unsupported-superiority claims.
Safer direction: Remove both, or attach the live rating screenshot and the dated ranking source as evidence before use.
Frequently asked questions
- What makes a product claim "risky"?
- A claim is risky when it asserts something specific and checkable — a health effect, a certification, a ranking, a statistic — that you cannot back with evidence you hold. The FTC requires competent and reliable substantiation BEFORE a claim is disseminated; marketplaces add their own restricted-wording rules on top.
- Does a clean scan mean the copy is compliant?
- No. The scan only sees the patterns configured here. It cannot verify facts, review your evidence, or know your category’s rules. Treat a clean result as "no configured signals", never as approval.
- What is the difference between this and the FTC checker?
- The engines share the same claim patterns, but the FTC checker frames every finding around the FTC substantiation standard and cites FTC primary sources; this page takes a broader marketplace view including EU green-claim rules and channel restrictions.
- How do I fix a flagged claim?
- Either attach the evidence the finding names (certificate, test report, dated source) or rewrite to the specific verifiable property. CopyForge’s Claim Registry workflow is built for exactly this: save the wording, link the evidence, route it for approval.
Limitations
- Pattern-based only: wording the patterns do not cover is not assessed.
- No evidence review: the checker cannot confirm that supporting documents exist, are current, or say what you think they say.
- Not legal advice and not marketplace approval.
Fixing the same claims across a whole catalogue?
CopyForge AI connects product facts, evidence, approved claims and 17 channel rules, then scans every generation before you see it — so claim wording is checked against your own evidence once and reused everywhere. Free to try, no card.