Checker · No signup
Shopify Description Checker
Check a Shopify product description for risky claims, promotional wording, ALL-CAPS, emoji and thin-content signals. No signup; the browser check does not verify product facts or predict search rankings.
Check scope: Shopify description formatting and configured claim patterns. It is a limited text check, not a complete product or advertising review.
About this check and its limits
Shopify is more permissive than a marketplace: there is no listing approval step, which means whatever you publish goes live to every shopper and every search engine immediately. The constraints that remain are consumer-protection law, Shopify’s Acceptable Use Policy and basic copy quality — exactly the patterns this checker flags. Paste a description to check it locally in your browser. This public checker does not connect to a store or request credentials. Signed-in Commerce Assurance offers a separate read-only Shopify OAuth connection.
What this checker inspects
- Therapeutic wording — "cures", "treats", "heals", "prevents" — claims that demand competent, reliable evidence under the FTC substantiation standard
- Regulatory and clinical wording such as "FDA-approved" and "clinically proven"; supporting records are not verified by this checker
- Absolute and hype phrases: "miracle", "100% safe", "risk-free", "doctor recommended", "guaranteed results"
- ALL-CAPS shouting, runs of "!!!" punctuation and emoji overload
- Thin descriptions (under 125 characters) that give shoppers and search engines little to work with
- Keyword stuffing — one word repeated so often the copy reads as spam
- Prices written inside the copy, which go stale the moment you run a sale
What it cannot do
- Whether your claims are factually true — this text checker does not verify product facts; keep evidence behind every objective claim
- How your theme actually renders the description — raw HTML is flagged, but the visual result is only visible on your storefront
- Category-specific rules (supplements, cosmetics and medical devices carry their own regimes) and any Shopify or payment-provider review — their decisions are their own
Examples: risks, facts and next steps
These illustrations use the example facts shown. Replace them with your own supported facts before publishing; a rewrite does not establish compliance.
Example facts: Moisturising cream; ingredient list confirms ceramides and shea butter; no cure, FDA approval or universal-safety evidence supplied.
“Our miracle cream CURES dry skin!!! FDA-approved and 100% safe for everyone.”
Why it is risky: A therapeutic claim ("cures"), a regulatory reference ("FDA-approved") and an absolute safety claim need review. ALL-CAPS shouting and repeated punctuation are separate formatting concerns.
Draft from these facts: Moisturising cream with ceramides and shea butter. Read the ingredient list and usage instructions before use.
Example facts: Meal-plan app supports portion tracking; no weight-loss outcome or guarantee has been established.
“Lose 10kg in one week — guaranteed results or your money back.”
Why it is risky: The example facts do not establish the stated weight-loss result, timeframe or money-back guarantee. Remove those promises and describe the supplied app features.
Draft from these facts: Meal-plan app with portion tracking. Review its features before choosing a plan.
Example facts: Bottle; insulated; 750ml stainless steel; documented lid and care instructions; no temperature-duration test supplied.
“Bottle”
Why it is risky: A one-word description gives shoppers nothing and search engines less — the thin-content signal.
Draft from these facts: Insulated 750ml stainless steel bottle. See the lid details, dimensions and care instructions.
Frequently asked questions
- Does this checker need store access?
- No. This public checker reads only the description you paste, checks it in your browser and does not request a store token. The separate signed-in Commerce Assurance workflow uses Shopify OAuth for read-only product sync when enabled.
- Does Shopify have description rules like Amazon?
- No marketplace-style approval exists — but the FTC substantiation standard, Shopify’s Acceptable Use Policy and your payment provider’s restricted-business rules all still apply. Quality also matters for search: thin, stuffed or shouty copy can be less useful to shoppers; ranking and conversion depend on more than these patterns.
- Should I use HTML in the description?
- Shopify’s rich-text editor covers most needs, and hand-written HTML can break theme layouts. The checker flags raw HTML so you remember to verify the rendered result on your storefront.
- How long should a Shopify product description be?
- There is no hard limit. Under roughly 125 characters is a thin-content signal; beyond that, write until the specifics run out — materials, dimensions, use cases, care. Clear and specific beats long every time.
Limitations
- Text patterns only: the checker cannot see your theme, your storefront or your category’s specific legal regime.
- It cannot verify that a claim is true — evidence stays your responsibility.
- Shopify, payment providers and regulators make their own decisions; a clean scan is not an approval.
- This public checker is paste-only and does not fetch or change store products.
Fixing the same claims across a whole catalogue?
CopyForge AI connects product facts, evidence, approved claims and the 19-rule channel library, then scans every generation before you see it. Reuse reviewed claims only within their approved product, channel, market and date scope; recheck when evidence or rules change. No signup is needed for this checker.