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Current engine 2026.11.05 · ruleset 2026.11.01 · reviewed 2026-11-01

Ruleset & governance change log

What changed in the compliance engine and the governance features — in plain language, newest first. The full 19-rule list with policy sources lives in How CopyForge checks copy.

Selected marketplace policy changes

Selected changes checked against marketplace announcements. Source verification dates describe our editorial review, not a promise of continuous coverage. Check the current requirements for your marketplace and category before publishing.

Amazon: Product titles and Item Highlights

Marketplace announcement; all categories except media

Previous state
Product information was concentrated in the title; limits depended on category.
Announced change
Non-media titles: at most 75 characters including spaces. Item Highlights: up to 125 searchable characters.
Seller impact
Move supported materials and use cases into Item Highlights, then verify the requirements for the listing in Seller Central. Over-limit titles are gradually updated to Amazon recommendations; the announcement says listings remain active during this process.
Dates
Announced · effective · source verified

News_Amazon announcement, updated 10 June 2026

Worked title and Item Highlights guide
  1. Ruleset 2026.11.01

    effective 2026-11-01
    • Current engine: 2026.11.05; current ruleset: 19 documented checks across Amazon, Shopify, SEO, Meta and email channels.
    • Ruleset 2026.11.01 widens three existing checks; no rule was added or removed. Absolute durability now also flags "never cracks", "never breaks" and similar. Review counts with a star rating ("10,000 five-star reviews") now count as unverifiable social proof. "Lowest price anywhere" is now flagged as an unsupported superlative on every channel, including Amazon.
    • Amazon channel rules carry the 27 July 2026 title change: 75-character non-media titles plus the 125-character Item Highlights field.
    • Environmental-claim rules cite Directive (EU) 2024/825 (empowering consumers for the green transition) — kept deliberately separate from the pending Green Claims Directive proposal.
  2. Cookieless page statistics

    effective 2026-10-20
    • Vercel Web Analytics and Speed Insights, which use no third-party cookies, now run unless you choose Reject analytics. Reject analytics also stops these cookieless stats, including after a reload.
    • Google Analytics and first-touch attribution are unchanged: they stay off until you choose Allow analytics. The banner buttons are now Reject analytics and Allow analytics.
  3. Public website review and editorial corrections

    effective 2026-10-16
    • Standardized visible pattern-score language; review state and exact findings remain primary. Published clearer source and heuristic boundaries.
    • Added optional analytics consent with equally available accept/reject controls and a persistent Privacy choices button. Optional measurement is off until accepted.
    • Clarified statutory consumer cancellation rights separately from the voluntary refund policy; no automatic digital-service waiver is claimed.
    • Indexed the payment-guide correction notes originally dated 23 September: Payoneer is not documented as a Gumroad payout method, and the Bangladesh guide links the official Payoneer-to-bKash route. Provider eligibility and current terms still require checking.
    • Added primary-source links to scanner guides, clearer account-eligibility warnings, API response documentation and complete illustrative sample fields. Only changed article revision dates were updated.
  4. The Review Desk

    effective 2026-10-02
    • The homepage now includes an editable listing canvas, exact phrase highlights and linked policy receipts. Editing invalidates the previous result.
    • Public scanner responses have an independent versioned contract, runtime validation and bounded request handling. Phrase ranges now identify the displayed match exactly, with no change to rule matching, context, severity or penalties.
    • Brand forbidden-word repairs are applied only to affected passages. Untouched draft text and existing notes are preserved, and remaining findings still need review.
  5. Review-state and preview consistency

    effective 2026-10-02
    • Core claim checks now return every bounded occurrence with exact offsets and deterministic context labels where supported; the demonstrated reverse/eliminate disease-outcome wording is covered by the shared core.
    • Scanner results lead with Review required, No configured patterns found or Check partially completed. The numeric pattern score is secondary and is not presented as clearance, probability or certification.
    • Public generation previews now use an explicit ephemeral mode and are not saved to account history even when the browser is already signed in. Saving begins only from the authenticated workspace.
  6. Public checker credential hardening

    effective 2026-09-29
    • The public Shopify description checker is now paste-only: you paste text, and it no longer connects to a live store.
    • Authenticated Shopify synchronization remains in Commerce Assurance and uses the server-side OAuth connection flow when the external Shopify app is configured.
  7. Commerce Assurance & governance

    effective 2026-09-25
    • Commerce Assurance shipped: product truth, published surfaces, AI-answer observations, marketplace outcomes and human-approved repairs now live in one evidence-linked workspace.
    • Assurance records now surface stale snapshots, evidence dependency impact, portfolio ruleset impact and transparent READY / REVIEW / BLOCKED readiness without presenting the result as legal certification.
    • Optional Shopify read-only sync uses Shopify OAuth and an encrypted server-only token vault; the connection remains disabled until the operator configures the Shopify app.
  8. Checkers

    effective 2026-09-18
    • Sixth checker launched: /shopify-description-checker — therapeutic and absolute claims, regulatory red flags, ALL-CAPS, emoji, thin content, stuffing and stale-price signals for Shopify product copy.
    • The Shopify checker briefly offered a live-store scan; that option was removed on 29 September 2026. Public checking is paste-only, and signed-in Shopify sync is a separate workflow.
    • Checker engine bundle version bumped to 2026.09.3.
  9. Claim conditions & evidence governance

    effective 2026-09-17
    • Claim conditions shipped: a claim can now carry a scope qualifier, allowed channels and allowed markets, and the generator enforces all three — restricted claims are withheld from runs where they do not apply.
    • Claims can carry a review-by date; daily monitoring raises an alert when it passes.
    • Root-level checkers launched: Amazon title, Amazon backend keywords (249-byte), product claims, FTC claims and Meta ad copy.
    • Evidence vault accepts PDF, TXT, CSV, Markdown, PNG, JPEG, DOCX and XLSX (verbatim storage for PDF/images/Office), plus URL-reference records.
  10. Monitoring, exports & Agency API

    effective 2026-09-13
    • Catalogue monitoring now checks every product exactly once per run.
    • Catalogue spreadsheet exports are now safer to open in Excel and Google Sheets.
    • Agency plan includes API + webhooks (60 requests/minute).

Rule changes are versioned in code and reviewed before they take effect; the scanner always reports the ruleset version it used. Nothing on this page is legal advice.

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Google Analytics stays off until you allow it. PostHog stays off until you allow it. Cookieless page-view stats run unless you reject. No ads; necessary account and payment records remain.

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