Amazon: Product titles and Item Highlights
Marketplace announcement; all categories except media
- Previous state
- Product information was concentrated in the title; limits depended on category.
- Announced change
- Non-media titles: at most 75 characters including spaces. Item Highlights: up to 125 searchable characters.
- Seller impact
- Move supported materials and use cases into Item Highlights, then verify the requirements for the listing in Seller Central. Over-limit titles are gradually updated to Amazon recommendations; the announcement says listings remain active during this process.
- Dates
- Announced · effective · source verified
News_Amazon announcement, updated 10 June 2026
Worked title and Item Highlights guide