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Amazon Eco-Friendly Claim Checker

Flag broad environmental wording such as eco-friendly and carbon-neutral in listing copy. Review which claims need clearer scope or supporting evidence. Browser-only; this checker does not validate certificates or determine legal compliance.

Check scope: Configured environmental phrases such as eco-friendly and carbon neutral. Checks wording, not facts. Other green words can still need proof you hold.

Runs in your browser — nothing is uploaded.
About this check and its limits

Unqualified environmental wording tends to need proof. Words such as eco-friendly, green, sustainable, biodegradable, non-toxic and carbon neutral are the kind of line a seller should be able to substantiate. This checker flags the configured phrases in that family. It does not decide whether your proof is enough. Checks wording, not facts.

How generic environmental claims are reviewed in the UK and EU is explained in generic environmental claims.

What this checker inspects

  • eco-friendly and environmentally friendly
  • carbon neutral, climate neutral and carbon negative
  • “100% sustainable” and “fully sustainable”
  • planet friendly and earth friendly

What it cannot do

  • A bare “green”, “sustainable”, “biodegradable”, “compostable” or “non-toxic”. Those words still need proof, and this list does not flag them
  • Whether a certificate, test or life-cycle record exists or matches the product
  • A legal ruling for any market. Check what you can substantiate
  • Images and packaging

Examples: risks, facts and next steps

These illustrations use the example facts shown. Replace them with your own supported facts before publishing; a rewrite does not establish compliance.

Example facts: Cellulose kitchen sponges, pack of 4. No environmental test is supplied.

“Eco-friendly kitchen sponges.”

Why it is risky: Unqualified “eco-friendly” tends to need proof of what is greener. This checker flags the phrase. It does not measure the product.

Draft from these facts: Cellulose kitchen sponges, pack of 4.

Example facts: Ships in a cardboard box. No emissions record is supplied.

“Carbon neutral shipping on every order.”

Why it is risky: “Carbon neutral” says the climate impact is balanced. The basis and the scope have to be records you hold. The scan cannot see them.

Draft from these facts: Ships in a cardboard box.

Example facts: Stand-up pouch with a zip seal. No sustainability record is supplied.

“This pouch is 100% sustainable.”

Why it is risky: “100% sustainable” is a broad environmental phrase. It tends to need a defined scope and proof you can show. A match is not a legal ruling.

Draft from these facts: Stand-up pouch with a zip seal.

Frequently asked questions

What wording does this checker flag?
The configured phrases: eco-friendly, environmentally friendly, carbon neutral, climate neutral, carbon negative, planet friendly, earth friendly, and “100% sustainable” or “fully sustainable”.
What about “green”, “biodegradable” or “non-toxic”?
Those words tend to need proof too. This pattern list does not flag them. A clear result is not permission to publish. Check what you can substantiate, including words this scan misses.
Does a match mean I cannot use the phrase?
No. A match means that phrase tends to need proof. This checker does not apply a legal test and does not decide whether the record you hold is enough.
How is this different from the UK and EU guide?
The guide explains substantiation, generic environmental claims and price claims. This page is the paste-and-check tool for the configured environmental phrases.

Limitations

  • Checks wording, not facts.
  • Words outside the configured list are not assessed. A clear result is not permission to publish.
  • A match is not a legal ruling and not marketplace approval.

Primary sources

Fixing the same claims across a whole catalogue?

CopyForge AI connects product facts, evidence, approved claims and the 19-rule channel library, then scans every generation before you see it. Reuse reviewed claims only within their approved product, channel, market and date scope; recheck when evidence or rules change. No signup is needed for this checker.

Analytics choices

Google Analytics stays off until you allow it. PostHog stays off until you allow it. Cookieless page-view stats run unless you reject. No ads; necessary account and payment records remain.

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