Amazon prohibited product claims: what the policy says and how to check your listing

What Amazon counts as a claim

Amazon defines claims as "statements, either explicit or implied, about a product's feature, performance or benefits." The policy "applies to claims on all product detail pages, including images, descriptions, packaging and marketing materials, across all categories."

• Misleading claims "are not necessarily false in their literal wording, but they could create a false impression or mislead a consumer."
• Prohibited claims "are illegal or violate laws, regulations, or standards established by government agencies, regulatory authorities, or certifying bodies."

Amazon's four claim guidelines

1. Comply with all applicable requirements. Health, safety and certification claims must follow the relevant rules. Amazon's example of a violation: "making false or misleading claims about product certifications, such as 'FDA Approved' or 'CE Certified'."
2. Ensure accuracy and verifiability. Performance, composition, ingredient and origin claims "must be backed by verifiable evidence and documentation". Examples: "lasts 10 years", "100% organic", "Made in Italy" when the product is only assembled there.
3. Refrain from unqualified superlatives. "best", "100% pure", or "guaranteed" should only be used when supported by verifiable and objective proof.
4. Avoid deceptive or ambiguous marketing. Titles, descriptions and marketing "must not create a false or misleading impression about a product."

Amazon adds: "The types of claims listed above are not exhaustive."

Claim types Amazon names

Disease claims. "Amazon prohibits the sale of products that imply or claim to diagnose, cure, mitigate, treat, or prevent diseases in humans or animals without approval by the Food and Drug Administration (FDA)." Amazon's examples: "reduces the pain and stiffness associated with arthritis" and "protective against the development of cancer." Its example list includes conditions such as diabetes, depression and flu, plus the terms "Anti-Bacterial", "Anti-Fungal" and "Anti-Microbial".

Environmental claims. These can be "specific, verifiable statements like 'carbon-neutral'" or "more general claims like 'eco-friendly' or 'sustainable'", and "should be supported by evidence." Amazon points sellers to the FTC Green Guides and California's Environmental Marketing Claims Act.

Pesticide claims. These are "statements made about a product that indicate it is intended to prevent, destroy, repel, or mitigate a pest." See Amazon pesticide and antimicrobial claims.

FDA claims. Products claiming to be "FDA Cleared," "FDA approved", or showing the FDA logo, "must meet additional requirements."

Made in USA claims. Amazon "prohibits the sale of products that imply or claim Made in USA without meeting the requirements established by the Federal Trade Commission."

What happens when a claim is flagged

Amazon says claims "that are prohibited and found to be misleading may lead to enforcement actions, including product removal, listing restrictions, and account penalties." Appeals go through Account Health.

Don't add and remove claims to dodge review. Amazon's Product detail page rules say you "may not update detail pages to repeatedly add and remove prohibited claims", and sellers who do "may be subjected to corrective actions, including but not limited to the immediate termination of selling privileges." Product detail page rules.

Check your listing for these claims

Two CopyForge AI checkers cover these claim types. The Product Claim Checker runs in your browser and flags medical and therapeutic wording, regulator and clinical endorsements ("FDA-approved", "clinically proven"), generic green claims, certifications, ranking claims, review counts and absolute guarantees. The Amazon listing compliance checker runs ruleset v2026.11.01 (19 documented rules, reviewed 1 November 2026, /about#rules), which also includes the pesticide or antimicrobial rule. Both quote each flagged phrase back to you, and the compliance checker links the policy source for each flag.

Before relying on a clean result, try our six reproducible scanner cases. They include direct and quoted claims, an invisible separator, negation and wording the patterns miss. These are constructed tests, not customer results or a promise of detection accuracy.

It doesn't read images or packaging, it can't confirm your evidence exists, and a clean result isn't Amazon approval.

Phrase examples and sources are in the full prohibited words list. The Listing Score highlights risky wording in a pasted listing and explains why.