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Meta Ad Policy Checker
Check Facebook and Instagram ad wording for personal-attribute, health-claim and unrealistic-outcome risks. Review the matched phrases in your browser. This text check cannot inspect your creative or guarantee Meta approval.
Check scope: Configured Meta ad-copy and shared claim patterns. This does not inspect images, targeting, landing pages or account eligibility.
About this check and its limits
Meta advertising rules restrict text that asserts or implies personal attributes ("Are you diabetic?", "Struggling with debt?"), promises unrealistic outcomes, or uses certain sensational framing. Repeated policy violations can contribute to account restrictions. Paste your ad copy and this checker flags second-person attribute assertions across health, finances and beliefs, health-treatment claims, outcome guarantees and clickbait patterns, with the policy reason for each.
What this checker inspects
- Personal-attribute assertions: second-person framing tied to health, weight, finances, addiction, disability, religion or similar — Meta disallows implying you know these about the viewer
- Health and treatment claims: cure, treat, heal, prevent — restricted categories on Meta
- Unrealistic outcome promises: "lose 10kg in a week", "double your income", "guaranteed returns"
- Sensational clickbait framing: "shocking", "doctors hate this", "you won’t believe"
- Superiority and ranking claims and absolute guarantees, which also carry FTC substantiation duties
What it cannot do
- Image, video and landing-page rules — this checker sees text only
- Special ad categories (credit, employment, housing, politics) that have separate Meta requirements
- Whether Meta’s own review system will approve the ad — that decision is Meta’s alone
Examples: risks, facts and next steps
These illustrations use the example facts shown. Replace them with your own supported facts before publishing; a rewrite does not establish compliance.
Example facts: Adjustable desk chair; mesh back; documented 2-year frame warranty.
“Are you over 50? This adjustable chair will fix your back pain.”
Why it is risky: Addresses the viewer by age and adds a health-treatment promise. This illustration avoids credit and other special-category advertising.
Draft from these facts: Adjustable desk chair with a mesh back and a 2-year frame warranty.
Example facts: Meal-plan app; portion tracking and weekly progress reports; no weight-loss guarantee or named dietitian supplied.
“Lose 10kg in one week — guaranteed! Doctors hate this miracle trick.”
Why it is risky: Quantified unrealistic outcome + absolute guarantee + sensational hook, three separate violation patterns in one line.
Draft from these facts: Meal-plan app with portion tracking and weekly progress reports.
Example facts: Glucose-log app; reminder alarms and exportable reports; no treatment authorization supplied.
“Shocking new diabetes cure — you won’t believe what Big Pharma hides!”
Why it is risky: Health treatment claim + sensational/conspiratorial framing + implied conspiracy. This wording combines documented personal-health and misleading-content risks; a scan does not predict Meta’s review decision.
Draft from these facts: A glucose-log app with reminder alarms and exportable reports.
Frequently asked questions
- What is Meta’s personal attributes policy?
- Meta disallows ads that assert or imply personal attributes — including race, religion, age, health, financial status, sexual orientation and more — even when the implication is indirect. "Are you diabetic?" asserts a health attribute about the viewer and needs review under that policy. Neutral wording avoids that particular assertion, but health claims, product eligibility, visuals and the destination still need review. Switching to first person does not automatically make an ad acceptable.
- Why did my ad get rejected for "unrealistic outcomes"?
- Meta prohibits implying that results are guaranteed, typical or effortless — "lose 10kg in a week", "get rich quick". State what the product does, not what body or bank balance the viewer will end up with.
- Does this checker replace Meta’s ad review?
- No. Meta’s automated review and human reviewers decide approval. This checker catches documented text patterns covered by Meta advertising rules; it is not affiliated with Meta and cannot promise approval.
- Should I also run my ad through the FTC checker?
- Yes — FTC substantiation duties apply to Meta ads too. The FTC checker shares this engine and adds the substantiation framing for outcome and endorsement claims.
Limitations
- Text only: creative, targeting and landing-page rules are out of scope.
- Meta’s policies and their interpretation change; the linked policy pages are the authority.
- A clean scan is not Meta approval.
Fixing the same claims across a whole catalogue?
CopyForge AI connects product facts, evidence, approved claims and the 19-rule channel library, then scans every generation before you see it. Reuse reviewed claims only within their approved product, channel, market and date scope; recheck when evidence or rules change. No signup is needed for this checker.